Blog / Schema Markup
When Google picks your ad’s landing page, not you
Nobody asked you. Right now, Google is deciding on its own which page of your site receives your paid click. No heads-up, and often it’s a page you would never […]
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Most recent industry insights
Getting your eCommerce catalog cited by AI search
For years, a catalog was built for two readers. The person who browses and buys, and Googlebot, which indexes and ranks. Two readers, clear rules, decades of accumulated practice. Now […]
The eCommerce Hub-and-Spoke model: How to build SEO around revenue pages
Here’s a pattern that shows up constantly in eCommerce audits: the blog is growing, informational content is ranking, traffic numbers look respectable — and yet the category pages, the ones […]
Internal Linking for eCommerce: a simple system that actually moves rankings
Most eCommerce teams don’t ignore internal linking. They’ve got it covered – or so it seems: a navigation menu, breadcrumbs, a related products block, a handful of links scattered across […]
One Product Language: Align Feed, PPC, and SEO to Lift CTR and Sales
Many ecommerce stores have an odd inconsistency: the same product is described differently depending on where a customer encounters it. In Shopping ads, the title is assembled from feed attributes. […]
Parasite SEO: what still works, and what is already risky
If your “partner pages” rank better than your core business pages, you may have a problem. There is a moment every growing site eventually hits: the content that brings the […]
Keyword Cannibalization: Why Your Pages Are at War
Have you noticed this symptom? You publish a new, perfect landing page for a fresh collection, and suddenly your established category page drops in rankings. Or worse, your positions start […]
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Get a free growth strategyThe eCommerce Hub-and-Spoke model: How to build SEO around revenue pages
Here’s a pattern that shows up constantly in eCommerce audits: the blog is growing, informational content is ranking, traffic numbers look respectable — and yet the category pages, the ones […]
Internal Linking for eCommerce: a simple system that actually moves rankings
Most eCommerce teams don’t ignore internal linking. They’ve got it covered – or so it seems: a navigation menu, breadcrumbs, a related products block, a handful of links scattered across […]
One Product Language: Align Feed, PPC, and SEO to Lift CTR and Sales
Many ecommerce stores have an odd inconsistency: the same product is described differently depending on where a customer encounters it. In Shopping ads, the title is assembled from feed attributes. […]
Parasite SEO: what still works, and what is already risky
If your “partner pages” rank better than your core business pages, you may have a problem. There is a moment every growing site eventually hits: the content that brings the […]
Keyword Cannibalization: Why Your Pages Are at War
Have you noticed this symptom? You publish a new, perfect landing page for a fresh collection, and suddenly your established category page drops in rankings. Or worse, your positions start […]
SEO in 7 Days: Prep Your Ecommerce Site for Q1
The end of the year is a sprint: promotions, shipping deadlines, and a lot of first-time buyers. Then January arrives and the question becomes simpler and harder at the same […]
What ChatGPT Shopping is and why all of a sudden it matters
ChatGPT started as a general-purpose assistant: a spot to request a rapid recipe, a snippet of code, or an explanation of quantum tunneling. Towards the end of 2024 OpenAI added […]
