Blog / B2B
Importing Google Ads to Microsoft Ads is only half the job
The most confusing Microsoft Ads account we ever untangled was set up flawlessly. For Google. A logistics software company wrote to us a week before they planned to switch the […]
Read more
Most recent industry insights
Why you keep writing off Microsoft Ads in 2026?
When an advertiser weighs where to put paid budget, two or three big channels come to mind first. The rest gets a quick glance and a label, usually “not enough […]
Google Marketing Live 2026: AI rollout, who benefits and who doesn’t
There’s already more written about GML 2026 than there are features Google actually showed on stage. The industry has slipped back into that familiar phase where everyone is busy explaining […]
Google Ads budget pacing for B2B: what B2C playbooks get wrong
Before getting into how budgets actually move through a Google Ads account, there’s an awkward thing worth saying out loud. Most of the advice you’ll find about “optimal daily spend” […]
Benefits of digital referral marketing for business
Let’s imagine a situation: you need to order plumbing services because a pipe started leaking at home. So you open Google and start typing: “order plumbing services”. On the first […]
Reddit and Pinterest: a must-test in the performance mix
The world of ad platforms is widening: how Reddit and Pinterest stepped out of the shadows and why you should test them now Introduction: from niches to the new normal […]
PPC Psychographics: Targeting Mindsets, Not Just Demographics
For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are easy to segment, easy to reach, and widely available in […]
Boost your effectiveness
We help businesses prosper throughout the marketing funnel to surge revenue, improve brand visibility and grow their customer base.
Get a free growth strategyGoogle Marketing Live 2026: AI rollout, who benefits and who doesn’t
There’s already more written about GML 2026 than there are features Google actually showed on stage. The industry has slipped back into that familiar phase where everyone is busy explaining […]
Google Ads budget pacing for B2B: what B2C playbooks get wrong
Before getting into how budgets actually move through a Google Ads account, there’s an awkward thing worth saying out loud. Most of the advice you’ll find about “optimal daily spend” […]
Benefits of digital referral marketing for business
Let’s imagine a situation: you need to order plumbing services because a pipe started leaking at home. So you open Google and start typing: “order plumbing services”. On the first […]
Reddit and Pinterest: a must-test in the performance mix
The world of ad platforms is widening: how Reddit and Pinterest stepped out of the shadows and why you should test them now Introduction: from niches to the new normal […]
PPC Psychographics: Targeting Mindsets, Not Just Demographics
For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are easy to segment, easy to reach, and widely available in […]
How to identify the target audience and create a customer profile
How much time do you spend on researching the ideal customer for your or your client’s business? If you are targeting a wide audience, then we have bad news for […]
Key stages of the brand penetration strategy: from analysis to monitoring
Introducing a new brand or product to the market is a complex task that requires careful planning and a strategic approach. The brand penetration strategy includes several key stages that […]
Achieving success in PPC advertising by understanding the B2B client
The competitive environment of PPC marketing requires a clear understanding of the goals of marketing activities. Failure to understand the target audience significantly complicates brand positioning in the market, as […]
Innovation revolution: How AI is impacting business and changing the game
Modern business is gradually beginning to understand the ways to use the limitless possibilities of artificial intelligence. These trends are affecting more and more companies at different stages of their […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same time. Until recently, search keywords were the main component in […]
5 working PPC techniques for B2B companies
Today’s progressive technology space is more and more discovering the B2B companies’ benefits of well-run PPC strategies. The tools which are available today in Google Ads allow you not only […]
