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Benefits of digital referral marketing for business
Let’s imagine a situation: you need to order plumbing services because a pipe started leaking at home. So you open Google and start typing: “order plumbing services”. On the first […]
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AdSense in 2026: RPMs crashed, AI took the clicks, and publishers are leaving
Every other guide on the internet explains how to set up AdSense. Create an account, paste the code, pick your ad format, wait for your first dollar. The instructions read […]
PMax and Demand Gen for the Holiday Season: Our Way
Late October, a teammate moved to another project inside Advantrise and left us a parting gift: a tight memo titled “Holiday levers worth pulling.” We blended it with what we […]
Holiday Sales: A Long-Distance Strategy
Introduction: when Black Friday stretches into weeks Once upon a time it was simple: one day, big banners, mild panic, then lights out. Now the “Friday” politely taps in during […]
The Psychology of Online Ad Interaction
Ad creative does not live in a vacuum. It lands in a user’s mind alongside expectations, habits, and doubts. In Advantrise’s work we see two campaigns that look similar on […]
Google Ads Video: Stop Wasting Budget
Why optimization matters now Google video ads can run on YouTube and across Google Video Partners, a network of third-party sites and apps that show video inventory. If you leave […]
AI Overviews Have a Problem: What Marketers Should Do
The search results page is growing a new “front porch”: AI Overviews. These are concise, AI-generated summaries that appear above traditional results and assemble a direct answer with citations to […]
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Get a free growth strategyPMax and Demand Gen for the Holiday Season: Our Way
Late October, a teammate moved to another project inside Advantrise and left us a parting gift: a tight memo titled “Holiday levers worth pulling.” We blended it with what we […]
Holiday Sales: A Long-Distance Strategy
Introduction: when Black Friday stretches into weeks Once upon a time it was simple: one day, big banners, mild panic, then lights out. Now the “Friday” politely taps in during […]
The Psychology of Online Ad Interaction
Ad creative does not live in a vacuum. It lands in a user’s mind alongside expectations, habits, and doubts. In Advantrise’s work we see two campaigns that look similar on […]
Google Ads Video: Stop Wasting Budget
Why optimization matters now Google video ads can run on YouTube and across Google Video Partners, a network of third-party sites and apps that show video inventory. If you leave […]
AI Overviews Have a Problem: What Marketers Should Do
The search results page is growing a new “front porch”: AI Overviews. These are concise, AI-generated summaries that appear above traditional results and assemble a direct answer with citations to […]
PMax: a Practical Guide to Higher Return without the Black-Box Blues
Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set of creative assets and one goal appear simultaneously across Search, […]
AI Overviews: the new search-layer every PPC specialist must account for
Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The colorful summary card now appears above organic links and—most relevant […]
PPC Psychographics: Targeting Mindsets, Not Just Demographics
For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are easy to segment, easy to reach, and widely available in […]
The Evolution and Rise of UGC: From Casual Reviews to a Marketing Phenomenon
User Generated Content (UGC) wasn’t born in a marketing lab — it emerged as a natural evolution of consumer behavior. Back in the early 2000s, when social media was still […]
How Sports Advertising Turns Fans into Loyal Customers
Big Passion Means Big Audience Let’s be real: finding a more emotionally invested audience than sports fans is tough. They care about their team more than some care about their […]
From anonymity to recognition: how to increase brand awareness with Google Ads
In today’s world, where business competition is extremely high, increasing brand awareness is becoming an important part of any company’s marketing strategy. One of the most effective tools for this […]
