Reach High-Intent Buyers With Microsoft Ads Built for Revenue

While every competitor fights over the same Google auctions, your buyers are also searching on Bing, with 30 to 50% lower costs per click and less competition for the same intent. We manage Bing Ads end to end. Search, Shopping, Display, and LinkedIn-targeted audiences, all tracked to revenue.

Please enable JavaScript in your browser to complete this form.

Reach 1 Billion Monthly Users That Most Advertisers Still Overlook

Microsoft’s search network (Bing, Yahoo, MSN, Outlook, and Edge) reaches over a billion users a month. The US and European audiences skew older, higher-income, and desktop-first. Your competitors have mostly left this channel alone. That’s your opportunity.

30 to 50% lower CPC with same intent and less pressure

Bing auctions are far less crowded than Google’s, so the same buyer often costs 30–50% less to reach. That means more of your budget goes into acquiring customers, not fighting competitors for the same expensive click.

Bing users earn 22% more and buy for quality not just price

Microsoft’s audience often skews higher income than Google’s. For higher-priced products, B2B decisions, home improvement, finance, and healthcare, Bing can bring more qualified buyers at a lower cost per customer, not just cheaper traffic.

Desktop-first reach for stronger B2B paid search performance

Microsoft owns the workplace search moment. When professionals research solutions on work computers during business hours, they’re often on Bing, with procurement intent and company budget behind them. For B2B advertisers, that can mean stronger lead quality.

Capture the lower-cost channel your competitors left open

Most businesses push 90%+ of paid search budget into Google. That leaves Bing underinvested, despite similar buyer intent and lower CPCs. Running both gives you a structural cost advantage your Google-only competitors usually ignore.

WHY MICROSOFT ADS

Why Microsoft Ads
Belongs in Your Growth Mix

Microsoft Ads reaches high-intent buyers across Bing and the Microsoft Search Network, often with less competition than Google Ads. It works as a complementary channel for capturing demand, testing audiences, and turning overlooked search traffic into measurable revenue.

Reach buyers Google can miss

Microsoft Ads helps you reach people searching across Bing, Yahoo, AOL, MSN, Outlook, and Edge. If you only advertise on Google, you may be missing valuable search demand.

Lower competition, stronger positions

Microsoft Ads often has less competition than Google Ads, which can help you earn stronger positions and more efficient traffic.

Strong fit for higher-value purchases

Microsoft’s audience often includes older, higher-income users researching business services, financial products, software, home services, and other considered purchases.

LinkedIn profile targeting for search

Microsoft Ads lets you refine search audiences by LinkedIn profile data, including company, industry, job function, and seniority. This helps you reach more relevant prospects.

Revenue tracking built into the platform

Microsoft Ads connects spend, conversions, and revenue data, giving you clearer visibility into what campaigns, keywords, and audiences are producing results.

Conversion potential by industry

For industries like finance, insurance, software, home services, and B2B, Microsoft Ads can become a profitable complement to Google Ads, not just a cheaper traffic source.

Turn Bing Ads Traffic Into Qualified Leads

Seeing consistent results from Bing Advertising requires a tailored plan and disciplined execution. Advantrise customizes strategy to your business so your ads reach the right searchers, produce higher-quality traffic, and lift conversion rates. We handle the platform’s nuances and keep campaigns optimized for success.

Don’t overlook desktop search
Bing is strong on desktop search. Advantrise uses this intent to capture buyers who research and convert on larger screens.

Get more value per click
Auctions are often less crowded than Google’s. We use this to lower your cost per click, secure better positions, and improve cost efficiency.

AD FORMATS

Microsoft Ads Formats
Managed for Revenue

We analyze search demand, competitor activity, and Bing-specific keyword opportunities to focus spend on queries likely to bring qualified buyers.

Search ads for high-intent buyers

Search campaigns on Bing reach buyers actively searching for what you sell, with less auction pressure than Google. We import and refine your best Google campaigns, then optimise independently for Microsoft’s auction dynamics and audience behavior.

Shopping. Your products in front of ready-to-buy shoppers

Microsoft Shopping places your product images, prices, and store name directly in search results. We optimise your feed for Bing’s matching logic (titles, attributes, images) and structure campaigns by margin tier so your highest-value products get the most visibility.

Display and Native. Reach buyers across MSN, Outlook, and Edge

The Microsoft Audience Network puts your brand in front of users across MSN, Outlook, and Edge. Not just search results pages. Native placements blend into editorial content, giving you brand visibility without the intrusive feel of traditional display ads.

LinkedIn-powered targeting for B2B buyers

Microsoft’s LinkedIn integration lets us layer job title, company size, seniority, and industry onto search campaigns. You can target a finance director at a 500-person software company searching for your product, in search ads, not just LinkedIn’s feed. No other search platform offers this.

Remarketing. Re-engage visitors across Microsoft’s ecosystem

We build remarketing audiences from your site visitors, cart abandoners, and past customers, and re-engage them with sequenced ads across Bing, MSN, and Outlook. Combined with search audience bid adjustments, this recovers buying intent that would otherwise go unconverted.
How Management work

How Audit Insights Become Revenue-Focused Campaigns

Here’s exactly how your Bing Ads campaigns are built and managed at every stage.

Get free strategy

Account audit that starts with what you already have

If you’re already running Google Ads, we start by importing your top-performing campaigns into Bing Ads, then rebuild the structure from scratch. Generic imports don’t work. Microsoft’s auction, match types, and audience behaviour are different. We rebuild for the platform, not copy-paste from Google.

Bing-specific keyword and audience research

Keyword demand on Bing differs from Google. Some high-volume Google terms have no Bing equivalent, and some Bing terms perform far above what their search volume suggests. We use Bing Ads native tools and third-party data to build a keyword list optimised for this audience, not inherited from another platform.

Ad copy and extensions tested against conversions

We write multiple headline and description variations and test them against conversion data. Not click-through rate. Microsoft’s responsive search ad format rewards well-structured, relevant copy. We build and iterate until conversion rate justifies scaling spend.

Tracking setup that ties every sale to a campaign

Microsoft’s tracking tag, conversion goals, cross-device tracking, and call tracking are all configured before the first ad goes live. The tracking integrates with your sales and analytics tools so we can report revenue, not just clicks, from day one.

If you’re already running Google Ads, we start by importing your top-performing campaigns into Bing Ads, then rebuild the structure from scratch. Generic imports don’t work. Microsoft’s auction, match types, and audience behaviour are different. We rebuild for the platform, not copy-paste from Google.

Keyword demand on Bing differs from Google. Some high-volume Google terms have no Bing equivalent, and some Bing terms perform far above what their search volume suggests. We use Bing Ads native tools and third-party data to build a keyword list optimised for this audience, not inherited from another platform.

We write multiple headline and description variations and test them against conversion data. Not click-through rate. Microsoft’s responsive search ad format rewards well-structured, relevant copy. We build and iterate until conversion rate justifies scaling spend.

Microsoft’s tracking tag, conversion goals, cross-device tracking, and call tracking are all configured before the first ad goes live. The tracking integrates with your sales and analytics tools so we can report revenue, not just clicks, from day one.

Why choose us

Why Businesses Choose
Advantrise for Microsoft Ads

150+ clients. Over $50 million in managed ad spend across Google and Microsoft. Here’s what’s different about how we work.

Revenue-first decisions
in every campaign

We set revenue baselines before campaigns launch and track performance against them throughout. Every optimisation, from bid changes and keyword additions to audience adjustments, is evaluated by its impact on return. Not click volume or impression share.

Microsoft Ads specialists
not Google-only experts

Microsoft Advertising has its own certification track, auction mechanics, and platform features. Our team is certified and stays current as Microsoft updates its ad products. Your campaigns benefit from features most agencies don’t know exist.

Live dashboard access
to your data

Your performance dashboard is live and accessible 24/7. Not locked behind a monthly reporting cycle. You see return, spend, conversions, and revenue in real time. Questions get answered the same day, not at the next scheduled call.

Month-to-month flexibility without lock-ins

We offer one-time account setups or full ongoing management, both without long-term contracts. You stay because results justify it, not because a contract requires it. All accounts and data are yours from day one.

Experience across
key industries

Microsoft performs differently by industry. eCommerce stores benefit from Shopping and remarketing. Business-to-business companies get LinkedIn-layered search targeting. Local businesses capture desktop research intent.

Boost Your Effectiveness

We help businesses prosper throughout the marketing funnel to surge revenue, improve brand visibility and loyalty, and grow their customer base.

Get your free Ads audit
case studies

See All Case Studies

Real Results From Revenue-Focused Campaigns

See how Advantrise helps clients turn search demand into measurable growth across traffic, leads, sales, and cost efficiency.

See All Case Studies

I cannot speak highly enough of our experience with Advantrise. They have truly transformed our online presence and increased our conversions, and I feel compelled to share our success story. What sets them apart is ability to manage campaigns while taking time to understand the business details and target market. Their unique approach to optimizing our online presence, from social media marketing to search ads, has been nothing short of outstanding.

Eugene Makeev

President, CabinetSet.com LLC

Following a recommendation, we initiated our collaboration with the Advantrise agency. Within just a month of partnering with them, we observed a 40% increase in sales, alongside a reduction in the overall cost of orders. Our prior experience was mainly with freelancers, but the shift to this professional agency yielded noticeable results. We are truly grateful for the substantial improvements they brought to our business.

Anna Dudoukin

Managing Director, NIASHA Sàrl

We’ve been collaborating with an agency for two years now. As we decided to scale our business, we turned to their expertise. In just six months, we surpassed all our competitors in Gold Coast and Brisbane. Their robust setup of Google Ads and Meta Ads has been a game changer. The comprehensive growth strategy they implemented, encompassing Google Ads and website page conversion optimization, has been instrumental to our success.

Alexande Iver

CEO, Queensland Fencing Specialist

The primary challenge in our collaboration was the limitation of direct searches, a common issue in B2B and SaaS. We addressed this by splitting our semantic into High-intent keywords focused on lead generation and low-intent keywords targeting the overarching goal of ‘generate demand.’ This approach allowed us to scale our campaign and enhance brand presence in the market.

Elizaveta Korostashova

Performance Marketing Manager, Revenue Grid

SERVICES

See All Services

Growth Channels for Every Stage of Business

Explore the services that support every stage of growth, from paid search and ecommerce campaigns to SEO, CRO, Meta, Instagram, and Microsoft Ads. Choose one channel or combine several into a connected strategy built to improve visibility, conversions, and revenue.

See All Services

Google Ads Management

Set up and manage Search, Shopping and Performance Max. Optimization and reporting.

eCommerce PPC Management

PPC for online stores on Google and Meta. Product feeds and remarketing. Clean account setup.

Conversion Rate Optimization<

Research user behavior and test key pages. Identify friction in checkout and lead forms.

SEO Services

Work on technical, content and links to strengthen search visibility. Strategy tailored to your site.

eCommerce SEO

SEO for categories and products. Clear structure and schema. Help shoppers find you in search.

SEO Audit Services

Full review of technical issues, content and links. Clear priorities and next steps.

Instagram Ads Management

Ads for Feed, Stories and Reels with strong creatives. Targeting, testing and optimization.

Facebook Ads Management

Plan and manage Meta campaigns. Test audiences and creatives. With tracking and reports.

Bing Ads Management

Adapt Google Ads learnings for Microsoft Ads. Reach users on Bing with optimized campaigns.

Turn Bing Ads Traffic Into Measurable Revenue Growth

Fill in the short form and we’ll review your current setup, find growth opportunities, and suggest the next steps for your business.

  • Audit of your current campaigns or marketing setup
  • Clear growth opportunities and next steps
  • Campaign setup or optimization plan
Please enable JavaScript in your browser to complete this form.