Blog / Google Merchant Center
Performance Max Under Control: Working Levers
Performance Max promises reach, covers all Google inventory, and reduces manual work. In Advantrise’s practice we often meet the other side: most delivery sinks into brand, reporting feels opaque, and […]
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Product Feed Ops: Weekly Hygiene That Prevents Fires
Introduction: when the feed is the source of the fire At Advantrise we see the same paradox again and again: campaigns are active, budgets climb, teams test creatives, yet sales […]
Feed-Only Performance Max: when the feed does it all
Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and how. While some advertisers spend hours crafting banners and videos, […]
Using AI to optimize Merchant Center product feed
Each of the last few years has been a year of artificial intelligence. From the moment of its emergence to the present day, we constantly hear about the achievements of […]
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Get a free growth strategyFeed-Only Performance Max: when the feed does it all
Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and how. While some advertisers spend hours crafting banners and videos, […]
Using AI to optimize Merchant Center product feed
Each of the last few years has been a year of artificial intelligence. From the moment of its emergence to the present day, we constantly hear about the achievements of […]
