Blog / Merchant Center
One Product Language: Align Feed, PPC, and SEO to Lift CTR and Sales
Many ecommerce stores have an odd inconsistency: the same product is described differently depending on where a customer encounters it. […]
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Performance Max Under Control: Working Levers
Performance Max promises reach, covers all Google inventory, and reduces manual work. In ADV Advantrise’s practice we often meet the […]
Product Feed Ops: Weekly Hygiene That Prevents Fires
Introduction: when the feed is the source of the fire At ADV Advantage we see the same paradox again and […]
Feed-Only Performance Max: when the feed does it all
Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and […]
Using AI to optimize Merchant Center product feed
Each of the last few years has been a year of artificial intelligence. From the moment of its emergence to […]
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Get a free growth strategyProduct Feed Ops: Weekly Hygiene That Prevents Fires
Introduction: when the feed is the source of the fire At ADV Advantage we see the same paradox again and […]
Feed-Only Performance Max: when the feed does it all
Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and […]
Using AI to optimize Merchant Center product feed
Each of the last few years has been a year of artificial intelligence. From the moment of its emergence to […]