Blog / Google Shopping
Google Marketing Live 2026: AI rollout, who benefits and who doesn’t
There’s already more written about GML 2026 than there are features Google actually showed on stage. The industry has slipped back into that familiar phase where everyone is busy explaining […]
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Your Google Ads looks fine. Here’s why the numbers might be lying
There’s a moment most business owners go through quietly, alone with a Google Ads dashboard. The campaigns have been running for a few months. Money is being spent. There’s some […]
AI Overviews Have a Problem: What Marketers Should Do
The search results page is growing a new “front porch”: AI Overviews. These are concise, AI-generated summaries that appear above traditional results and assemble a direct answer with citations to […]
AI Overviews: the new search-layer every PPC specialist must account for
Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The colorful summary card now appears above organic links and—most relevant […]
Do not underestimate Dynamic Search Ads
When forming the search feed, Google Search values the relevance of the result to the user’s query the most. This thesis is reflected in literally every guide in the Google […]
Discounted products in Google Shopping: How to stand out from the competition?
The approaching shopping season is the best time to get a large number of conversions for product groups that have not been in high demand throughout the year. Perhaps every […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same time. Until recently, search keywords were the main component in […]
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Get a free growth strategyAI Overviews Have a Problem: What Marketers Should Do
The search results page is growing a new “front porch”: AI Overviews. These are concise, AI-generated summaries that appear above traditional results and assemble a direct answer with citations to […]
AI Overviews: the new search-layer every PPC specialist must account for
Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The colorful summary card now appears above organic links and—most relevant […]
Do not underestimate Dynamic Search Ads
When forming the search feed, Google Search values the relevance of the result to the user’s query the most. This thesis is reflected in literally every guide in the Google […]
Discounted products in Google Shopping: How to stand out from the competition?
The approaching shopping season is the best time to get a large number of conversions for product groups that have not been in high demand throughout the year. Perhaps every […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same time. Until recently, search keywords were the main component in […]
Google Ads Audit Checklist: a step-by-step guide
Performing a Google Ads Account Audit is essential for both experts in contextual advertising and business owners who handle their own product promotion. It involves understanding the intricacies and following […]
A Step-by-Step Guide to Google Ads Seller Rating and Product Reviews
In our latest article, we present a detailed step-by-step guide on how to effectively incorporate and uphold seller and product ratings in Google Ads. With the growing significance of search […]
Free Product Listings by Google: The future in e-commerce
Today, we’re going to take a look at Google Free Product Listings, a program that provides organic shopping results within Google Shopping. Google Shopping listings are promotional product ads placed […]
