Let’s imagine a situation: you need to order plumbing services because a pipe started leaking at home. So you open Google and start typing: “order plumbing services”. On the first […]

At Advantrise we have watched the same pattern for years: people Google a brand, skim the mobile site, then install the app for a discount or faster checkout. Many companies […]

Late October, a teammate moved to another project inside Advantrise and left us a parting gift: a tight memo titled “Holiday levers worth pulling.” We blended it with what we […]

Ad creative does not live in a vacuum. It lands in a user’s mind alongside expectations, habits, and doubts. In Advantrise’s work we see two campaigns that look similar on […]

Why the question “what do ads add?” is harder than it looks Budgets go up, dashboards glow green, yet confidence wobbles. The moment you trim brand terms or ease remarketing, […]

Your paid clicks are expensive, retargeting keeps chasing the same people, and the email list grows in bursts—then stalls. Offers that win in ads don’t reappear in the inbox, attribution […]

Why optimization matters now Google video ads can run on YouTube and across Google Video Partners, a network of third-party sites and apps that show video inventory. If you leave […]

The world of ad platforms is widening: how Reddit and Pinterest stepped out of the shadows and why you should test them now Introduction: from niches to the new normal […]

Let’s sort out the cookie chaos: where Chrome is headed, what Privacy Sandbox is, and what marketers should do Introduction: from myths to practice If you’ve been living with the […]

The topic of “do you need a big budget for Meta Ads” regularly comes up in meetings with business owners and performance colleagues. The short answer: a big budget alone […]

Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The colorful summary card now appears above organic links and—most relevant […]

For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are easy to segment, easy to reach, and widely available in […]

When “buy sneakers online” ruled the game There was a time when launching a search campaign in Google Ads was the only way to survive in eCommerce. CTRs were sky-high […]

The world of PPC isn’t what it used to be. Remember when we had full control over keywords, bids, and ad placements? Good times. Today, automation tools like Smart Bidding, […]

What is target audience segmentation? Target audience segmentation is not just a buzzword from marketing textbooks, but a real necessity in modern digital campaigns. If you’re still showing the same […]

What is cross-platform remarketing? Imagine this: a user visits your website, browses your products, even puts something in the cart, but doesn’t buy it. A day later, he scrolls through […]

The greatest success for search advertising is to remain relevant regardless of user requests. The path to this success is not easy: you need to regularly optimize ad copy, monitor […]

Smart Bidding is the next stage in the development of a PPC specialist and Google Ads account after learning all the intricacies of manually managing your own advertising budget. Smart […]

Fake clicks (or click fraud) in PPC (Pay-Per-Click) advertising refer to intentional or fraudulent clicks on ads with the purpose of wasting the advertiser’s budget without any genuine interest in […]

An optimized landing page, detailed work with keywords and minus words, and proper work with bidding at the auction are the foundation of a successful advertising campaign. However, perfectly executed […]

When forming the search feed, Google Search values the relevance of the result to the user’s query the most. This thesis is reflected in literally every guide in the Google […]

In today’s world, where business competition is extremely high, increasing brand awareness is becoming an important part of any company’s marketing strategy. One of the most effective tools for this […]

Modern business is gradually beginning to understand the ways to use the limitless possibilities of artificial intelligence. These trends are affecting more and more companies at different stages of their […]

Are statistics the most important element in offline and online marketing? Yes and no. Marketing has always been based on human psychology, and numbers and graphs are a reflection of […]

Modern online business has become extremely competitive, and the right marketing tool can give you a competitive edge. One of these tools is the use of email newsletters. In this […]

How important is the quality of a website for launching advertising? This question is asked regularly by small online business owners who want to attract new customers by launching contextual […]

Even experienced marketers use the terms remarketing and retargeting interchangeably. In fact, the concepts, which are similar in meaning, have a number of differences, and the inability to distinguish between […]

Performing a Google Ads Account Audit is essential for both experts in contextual advertising and business owners who handle their own product promotion. It involves understanding the intricacies and following […]