Blog / SEO
The eCommerce Hub-and-Spoke model: How to build SEO around revenue pages
Here’s a pattern that shows up constantly in eCommerce audits: the blog is growing, informational content is ranking, traffic numbers look respectable — and yet the category pages, the ones […]
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Internal Linking for eCommerce: a simple system that actually moves rankings
Most eCommerce teams don’t ignore internal linking. They’ve got it covered – or so it seems: a navigation menu, breadcrumbs, a related products block, a handful of links scattered across […]
One Product Language: Align Feed, PPC, and SEO to Lift CTR and Sales
Many ecommerce stores have an odd inconsistency: the same product is described differently depending on where a customer encounters it. In Shopping ads, the title is assembled from feed attributes. […]
Blog vs Category: Who Should Rank in Ecommerce SEO
In ecommerce SEO, there is a strange kind of success that feels good on a dashboard and terrible on a bank statement: your blog post starts ranking for a high-volume […]
Parasite SEO: what still works, and what is already risky
If your “partner pages” rank better than your core business pages, you may have a problem. There is a moment every growing site eventually hits: the content that brings the […]
Stop Guessing SEO: Let PPC Tell You What to Build
Most ecommerce SEO plans start with good intentions and end with an endless backlog. You open a list of categories and think you should optimize everything. Or you read a […]
Keyword Cannibalization: Why Your Pages Are at War
Have you noticed this symptom? You publish a new, perfect landing page for a fresh collection, and suddenly your established category page drops in rankings. Or worse, your positions start […]
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Get a free growth strategyOne Product Language: Align Feed, PPC, and SEO to Lift CTR and Sales
Many ecommerce stores have an odd inconsistency: the same product is described differently depending on where a customer encounters it. In Shopping ads, the title is assembled from feed attributes. […]
Blog vs Category: Who Should Rank in Ecommerce SEO
In ecommerce SEO, there is a strange kind of success that feels good on a dashboard and terrible on a bank statement: your blog post starts ranking for a high-volume […]
Parasite SEO: what still works, and what is already risky
If your “partner pages” rank better than your core business pages, you may have a problem. There is a moment every growing site eventually hits: the content that brings the […]
Stop Guessing SEO: Let PPC Tell You What to Build
Most ecommerce SEO plans start with good intentions and end with an endless backlog. You open a list of categories and think you should optimize everything. Or you read a […]
Keyword Cannibalization: Why Your Pages Are at War
Have you noticed this symptom? You publish a new, perfect landing page for a fresh collection, and suddenly your established category page drops in rankings. Or worse, your positions start […]
Ecommerce SEO Audit in 60 Minutes: An Action Plan to Find Revenue Leaks
Imagine a typical situation: organic traffic exists, but the growth graph is moving too slowly. PPC gets more expensive every month. The business owner wants clarity: “What is wrong with […]
Faceted Navigation SEO: Keep Filters, Lose the Duplicates
Filters are one of the best inventions in ecommerce. They turn a messy catalog into a short list and help a shopper feel in control. The catch is that a […]
Category Page SEO: A Simple Template That Ranks and Sells
The most profitable SEO page in ecommerce is often so simple that it feels almost disappointing: a category page. After the holidays, many brands want to keep Q1 demand steady […]
SEO in 7 Days: Prep Your Ecommerce Site for Q1
The end of the year is a sprint: promotions, shipping deadlines, and a lot of first-time buyers. Then January arrives and the question becomes simpler and harder at the same […]
