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How PPC specialists should read Google Search Console
Most PPC specialists know Search Console exists. Many even have access to it. But in everyday account work it usually sits in the same mental drawer as SEO audits, sitemap […]
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Search terms report in Google Ads: the audit that saves your budget
Every Google Ads account has a report that advertisers open once a month, add a couple of negative keywords, and close. Sometimes once a quarter. Sometimes never. And yet this […]
AI Overviews Have a Problem: What Marketers Should Do
The search results page is growing a new “front porch”: AI Overviews. These are concise, AI-generated summaries that appear above traditional results and assemble a direct answer with citations to […]
AI Overviews: the new search-layer every PPC specialist must account for
Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The colorful summary card now appears above organic links and—most relevant […]
Is Search Advertising Dying in eCommerce?
When “buy sneakers online” ruled the game There was a time when launching a search campaign in Google Ads was the only way to survive in eCommerce. CTRs were sky-high […]
Do not underestimate Dynamic Search Ads
When forming the search feed, Google Search values the relevance of the result to the user’s query the most. This thesis is reflected in literally every guide in the Google […]
A quick way to increase your CTR in Google Ads
Google Ads search ads are a powerful tool for generating conversions. This type of advertising campaign is one of the most effective, but also the most difficult to set up […]
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Get a free growth strategyAI Overviews Have a Problem: What Marketers Should Do
The search results page is growing a new “front porch”: AI Overviews. These are concise, AI-generated summaries that appear above traditional results and assemble a direct answer with citations to […]
AI Overviews: the new search-layer every PPC specialist must account for
Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The colorful summary card now appears above organic links and—most relevant […]
Is Search Advertising Dying in eCommerce?
When “buy sneakers online” ruled the game There was a time when launching a search campaign in Google Ads was the only way to survive in eCommerce. CTRs were sky-high […]
Do not underestimate Dynamic Search Ads
When forming the search feed, Google Search values the relevance of the result to the user’s query the most. This thesis is reflected in literally every guide in the Google […]
A quick way to increase your CTR in Google Ads
Google Ads search ads are a powerful tool for generating conversions. This type of advertising campaign is one of the most effective, but also the most difficult to set up […]
Selection of keywords for search advertising in 3 stages
Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of ads. The user’s query must match the set of keywords […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same time. Until recently, search keywords were the main component in […]
