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How PPC specialists should read Google Search Console
Most PPC specialists know Search Console exists. Many even have access to it. But in everyday account work it usually […]
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Search terms report in Google Ads: the audit that saves your budget
Every Google Ads account has a report that advertisers open once a month, add a couple of negative keywords, and […]
AI Overviews Have a Problem: What Marketers Should Do
The search results page is growing a new “front porch”: AI Overviews. These are concise, AI-generated summaries that appear above […]
AI Overviews: the new search-layer every PPC specialist must account for
Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The […]
Do not underestimate Dynamic Search Ads
When forming the search feed, Google Search values the relevance of the result to the user’s query the most. This […]
A quick way to increase your CTR in Google Ads
Google Ads search ads are a powerful tool for generating conversions. This type of advertising campaign is one of the […]
Selection of keywords for search advertising in 3 stages
Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of […]
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Get a free growth strategyAI Overviews Have a Problem: What Marketers Should Do
The search results page is growing a new “front porch”: AI Overviews. These are concise, AI-generated summaries that appear above […]
AI Overviews: the new search-layer every PPC specialist must account for
Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The […]
Do not underestimate Dynamic Search Ads
When forming the search feed, Google Search values the relevance of the result to the user’s query the most. This […]
A quick way to increase your CTR in Google Ads
Google Ads search ads are a powerful tool for generating conversions. This type of advertising campaign is one of the […]
Selection of keywords for search advertising in 3 stages
Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same […]