Blog / PMAX
Why PMax Ignores 80% of Your Catalog – And How Standard Shopping Fixes It
Your Performance Max is burning budget on the same five products every month. The other 400 SKUs? The algorithm decided they’re not worth it. A manager fires his entire sales […]
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Most recent industry insights
PMax and Demand Gen for the Holiday Season: Our Way
Late October, a teammate moved to another project inside Advantrise and left us a parting gift: a tight memo titled “Holiday levers worth pulling.” We blended it with what we […]
Performance Max Under Control: Working Levers
Performance Max promises reach, covers all Google inventory, and reduces manual work. In Advantrise’s practice we often meet the other side: most delivery sinks into brand, reporting feels opaque, and […]
Product Feed Ops: Weekly Hygiene That Prevents Fires
Introduction: when the feed is the source of the fire At Advantrise we see the same paradox again and again: campaigns are active, budgets climb, teams test creatives, yet sales […]
PMAX Transparency: Cracks In The Black Box
For years, performance marketers learned to make peace with opacity. Automated systems delivered revenue, but rarely told us how. In 2025, that trade-off is shifting. Google has announced channel-level reporting […]
How to Reboot Your PMax Campaign in Google Ads
At Advantrise, we know that Performance Max isn’t just another Google Ads format — it’s a whole new center of gravity for modern ad strategies. Automated across networks, formats, and […]
Feed-Only Performance Max: when the feed does it all
Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and how. While some advertisers spend hours crafting banners and videos, […]
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Get a free growth strategyPerformance Max Under Control: Working Levers
Performance Max promises reach, covers all Google inventory, and reduces manual work. In Advantrise’s practice we often meet the other side: most delivery sinks into brand, reporting feels opaque, and […]
Product Feed Ops: Weekly Hygiene That Prevents Fires
Introduction: when the feed is the source of the fire At Advantrise we see the same paradox again and again: campaigns are active, budgets climb, teams test creatives, yet sales […]
PMAX Transparency: Cracks In The Black Box
For years, performance marketers learned to make peace with opacity. Automated systems delivered revenue, but rarely told us how. In 2025, that trade-off is shifting. Google has announced channel-level reporting […]
How to Reboot Your PMax Campaign in Google Ads
At Advantrise, we know that Performance Max isn’t just another Google Ads format — it’s a whole new center of gravity for modern ad strategies. Automated across networks, formats, and […]
Feed-Only Performance Max: when the feed does it all
Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and how. While some advertisers spend hours crafting banners and videos, […]
PMax: a Practical Guide to Higher Return without the Black-Box Blues
Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set of creative assets and one goal appear simultaneously across Search, […]
Minus words for PMax campaigns in Google Ads
Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads is no exception. Google’s artificial intelligence algorithms made their debut […]
