agency.yro@gmail.com, Author at Advantrise

How PPC specialists should read Google Search Console

Most PPC specialists know Search Console exists. Many even have access to it. But in everyday account work it usually […]

Let’s imagine a situation: you need to order plumbing services because a pipe started leaking at home. So you open

Every Google Ads account has a report that advertisers open once a month, add a couple of negative keywords, and

There’s a small colored circle in Google Ads that convinces thousands of advertisers every day to rewrite ads that are

If you run ads on Google and something about Search has felt different lately — but you can’t quite put

Your Performance Max is burning budget on the same five products every month. The other 400 SKUs? The algorithm decided

Many ecommerce stores have an odd inconsistency: the same product is described differently depending on where a customer encounters it.

Doubling your ad spend rarely doubles your profit. In many cases, it compresses your ROI. Everyone wants to scale sales,

In ecommerce SEO, there is a strange kind of success that feels good on a dashboard and terrible on a