agency.yro@gmail.com, Author at Advantrise

AI Overviews Have a Problem: What Marketers Should Do

The search results page is growing a new “front porch”: AI Overviews. These are concise, AI-generated summaries that appear above […]

The world of ad platforms is widening: how Reddit and Pinterest stepped out of the shadows and why you should

Let’s sort out the cookie chaos: where Chrome is headed, what Privacy Sandbox is, and what marketers should do Introduction:

This article is by the Advantrise team. We run e-commerce campaigns in Google Ads and Performance Max every day and

For years, performance marketers learned to make peace with opacity. Automated systems delivered revenue, but rarely told us how. In

ChatGPT started as a general-purpose assistant: a spot to request a rapid recipe, a snippet of code, or an explanation

At Advantrise, we know that Performance Max isn’t just another Google Ads format — it’s a whole new center of

In today’s Advantrise blog post we’ll explore how contextual orientation is driving multimedia ad evolution in Google Ads and why

Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and