Blog / PMAX
Why PMax Ignores 80% of Your Catalog – And How Standard Shopping Fixes It
Your Performance Max is burning budget on the same five products every month. The other 400 SKUs? The algorithm decided […]
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PMax and Demand Gen for the Holiday Season: Our Way
Late October, a teammate moved to another project inside ADV Advantrise and left us a parting gift: a tight memo […]
Performance Max Under Control: Working Levers
Performance Max promises reach, covers all Google inventory, and reduces manual work. In ADV Advantrise’s practice we often meet the […]
Product Feed Ops: Weekly Hygiene That Prevents Fires
Introduction: when the feed is the source of the fire At ADV Advantage we see the same paradox again and […]
What ChatGPT Shopping is and why all of a sudden it matters
ChatGPT started as a general-purpose assistant: a spot to request a rapid recipe, a snippet of code, or an explanation […]
How to Reboot Your PMax Campaign in Google Ads
At ADV Advantage, we know that Performance Max isn’t just another Google Ads format — it’s a whole new center […]
PMax: a Practical Guide to Higher Return without the Black-Box Blues
Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set […]
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Get a free growth strategyPerformance Max Under Control: Working Levers
Performance Max promises reach, covers all Google inventory, and reduces manual work. In ADV Advantrise’s practice we often meet the […]
Product Feed Ops: Weekly Hygiene That Prevents Fires
Introduction: when the feed is the source of the fire At ADV Advantage we see the same paradox again and […]
What ChatGPT Shopping is and why all of a sudden it matters
ChatGPT started as a general-purpose assistant: a spot to request a rapid recipe, a snippet of code, or an explanation […]
How to Reboot Your PMax Campaign in Google Ads
At ADV Advantage, we know that Performance Max isn’t just another Google Ads format — it’s a whole new center […]
PMax: a Practical Guide to Higher Return without the Black-Box Blues
Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set […]
Minus words for PMax campaigns in Google Ads
Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same […]
Performance Max with Google ADS: Marketers and Artificial Intelligence
For more than a year now, the Performance Max Google Ads, a universal type of advertising campaign, has taken over […]