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How PPC specialists should read Google Search Console
Most PPC specialists know Search Console exists. Many even have access to it. But in everyday account work it usually […]
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AI Overviews: the new search-layer every PPC specialist must account for
Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The […]
Optimization of your Google Ads account: What are ad modifiers?
The greatest success for search advertising is to remain relevant regardless of user requests. The path to this success is […]
Selection of keywords for search advertising in 3 stages
Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same […]
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Get a free growth strategyOptimization of your Google Ads account: What are ad modifiers?
The greatest success for search advertising is to remain relevant regardless of user requests. The path to this success is […]
Selection of keywords for search advertising in 3 stages
Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same […]